{"id":81,"date":"2026-03-04T09:20:38","date_gmt":"2026-03-04T09:20:38","guid":{"rendered":"https:\/\/www.holden-marketing.com\/?p=81"},"modified":"2026-03-25T13:55:01","modified_gmt":"2026-03-25T13:55:01","slug":"warum-bing-anzeigen-besonders-fuer-b2b-unternehmen-relevant-sein-koennen","status":"publish","type":"post","link":"https:\/\/www.holden-marketing.com\/en\/warum-bing-anzeigen-besonders-fuer-b2b-unternehmen-relevant-sein-koennen\/","title":{"rendered":"Why Bing Ads can be particularly relevant for B2B companies"},"content":{"rendered":"<p><em>Everybody is talking about Google Ads, which is understandable since Google is by far the most widely used search engine. This article discusses why Microsoft Ads (or Bing Ads) could be particularly profitable for companies in the B2B sector.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Many B2B companies focus almost exclusively on Google Ads and overlook Microsoft Ads (Bing Ads). That can be a mistake\u2014especially in B2B.<\/p>\n\n\n\n<p>In the B2B sector, many users simply use the preinstalled Microsoft browser in their work environment. As a result, they search via Bing and discover company websites through that ecosystem.<\/p>\n\n\n\n<p>Your own data supports this: Figure 1 shows that nearly 15% of your website visitors already come via Bing. If Bing is already responsible for roughly one in seven visits, it\u2019s a clear signal that relevant B2B demand exists there\u2014and can be scaled with Microsoft Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"259\" src=\"https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads.jpg\" alt=\"\" class=\"wp-image-43\" srcset=\"https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads.jpg 776w, https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads-300x100.jpg 300w, https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads-768x256.jpg 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<p>On top of that, clicks on Microsoft Ads are often cheaper than on Google Ads because the auction is typically less competitive. (The exact difference depends on the industry and keywords, so \u201c3\u20134x cheaper\u201d isn\u2019t a reliable general rule.) <strong>Microsoft Ads h\u00e4ufig g\u00fcnstiger sind als bei Google Ads<\/strong>, da die Auktion in der Regel weniger wettbewerbsintensiv ist. (Der genaue Unterschied h\u00e4ngt von Branche und Keywords ab, daher ist \u201e3\u20134x g\u00fcnstiger\u201c keine verl\u00e4ssliche allgemeine Regel.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>Microsoft Ads can be profitable for B2B because many business users search via the Microsoft ecosystem, your analytics already shows ~15% Bing traffic, and Microsoft Ads often offers lower CPCs than Google due to less competition.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Jeder spricht \u00fcber Google Ads, was verst\u00e4ndlich ist, da Google mit Abstand die meistgenutzte Suchmaschine ist. Dieser Artikel erl\u00e4utert, warum Microsoft Ads (oder Bing Ads) insbesondere f\u00fcr Unternehmen im B2B-Bereich profitabel sein k\u00f6nnen. Viele B2B-Unternehmen konzentrieren sich nahezu ausschlie\u00dflich auf Google Ads und \u00fcbersehen Microsoft Ads (Bing Ads). Das kann ein Fehler sein \u2013 insbesondere [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[60,57,59,58],"class_list":["post-81","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-advertisement","tag-online-marketing","tag-sea","tag-search-engine-advertising","tag-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":2,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/posts\/81\/revisions\/339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/media\/46"}],"wp:attachment":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}