{"id":63,"date":"2026-02-26T12:34:20","date_gmt":"2026-02-26T12:34:20","guid":{"rendered":"https:\/\/www.holden-marketing.com\/?page_id=63"},"modified":"2026-02-26T12:34:20","modified_gmt":"2026-02-26T12:34:20","slug":"marketing-news","status":"publish","type":"page","link":"https:\/\/www.holden-marketing.com\/en\/marketing-news\/","title":{"rendered":"Marketing News"},"content":{"rendered":"<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-8a92f19b wp-block-group-is-layout-flow\"><h1 class=\"has-text-align-center alignwide  wp-block-post-title\">Marketing News<\/h1>\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-foreground-color has-alpha-channel-opacity has-foreground-background-color has-background is-style-dots\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-6d3fbd8f wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-81 post type-post status-publish format-standard has-post-thumbnail hentry category-search-engine-advertisement tag-online-marketing tag-sea tag-search-engine-advertising tag-search-engine-marketing\">\n\n<div class=\"wp-block-group has-lightest-background-color has-background is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-edcecead wp-block-group-is-layout-flex\" style=\"border-radius:4px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group has-primary-to-background-gradient-background has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-right is-style-no-background\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small);min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-primary-background-color has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"448\" src=\"https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads-cover-1.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads-cover-1.jpg 600w, https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads-cover-1-300x224.jpg 300w, https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/02\/bing-ads-cover-1-400x300.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-lightest-color has-foreground-background-color has-text-color has-background has-link-color has-tiny-font-size wp-elements-4c7af537daf34a6727166946813307c6 is-nowrap is-layout-flex wp-container-core-group-is-layout-8088c5c0 wp-block-group-is-layout-flex\" style=\"border-radius:4px;padding-top:1px;padding-right:6px;padding-bottom:1px;padding-left:6px\"><div class=\"has-link-color  wp-elements-1824f5cff0535471ba690902710f911e wp-block-post-date has-text-color has-background-color has-tiny-font-size\"><time datetime=\"2026-03-04T09:20:38+00:00\">March 4, 2026<\/time><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-6513bb61 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><h2 class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/www.holden-marketing.com\/en\/warum-bing-anzeigen-besonders-fuer-b2b-unternehmen-relevant-sein-koennen\/\" target=\"_self\" >Why Bing Ads can be particularly relevant for B2B companies<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Jeder spricht \u00fcber Google Ads, was verst\u00e4ndlich ist, da Google mit Abstand die meistgenutzte Suchmaschine ist. Dieser Artikel erl\u00e4utert, warum Microsoft Ads (oder Bing Ads) insbesondere f\u00fcr Unternehmen im B2B-Bereich profitabel sein k\u00f6nnen. Viele B2B-Unternehmen konzentrieren sich nahezu ausschlie\u00dflich auf&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e2d061cb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0\"><a style=\"font-style:normal;font-weight:500; border-radius:4px; padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);margin-bottom:0;\" class=\"wp-block-read-more has-background has-base-background-color has-small-font-size\" href=\"https:\/\/www.holden-marketing.com\/en\/warum-bing-anzeigen-besonders-fuer-b2b-unternehmen-relevant-sein-koennen\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Warum Bing-Anzeigen besonders f\u00fcr B2B-Unternehmen relevant sein k\u00f6nnen<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-en tag-ai-search-en tag-eeat-en tag-search-engine-optimization-en tag-seo-en\">\n\n<div class=\"wp-block-group has-lightest-background-color has-background is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-edcecead wp-block-group-is-layout-flex\" style=\"border-radius:4px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group has-primary-to-background-gradient-background has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-right is-style-no-background\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small);min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-primary-background-color has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"448\" src=\"https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/01\/EEAT_small.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/01\/EEAT_small.jpg 600w, https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/01\/EEAT_small-300x224.jpg 300w, https:\/\/www.holden-marketing.com\/wp-content\/uploads\/2026\/01\/EEAT_small-400x300.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-lightest-color has-foreground-background-color has-text-color has-background has-link-color has-tiny-font-size wp-elements-4c7af537daf34a6727166946813307c6 is-nowrap is-layout-flex wp-container-core-group-is-layout-8088c5c0 wp-block-group-is-layout-flex\" style=\"border-radius:4px;padding-top:1px;padding-right:6px;padding-bottom:1px;padding-left:6px\"><div class=\"has-link-color  wp-elements-1824f5cff0535471ba690902710f911e wp-block-post-date has-text-color has-background-color has-tiny-font-size\"><time datetime=\"2026-01-29T23:59:20+00:00\">January 29, 2026<\/time><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-9cfa9a5a has-global-padding is-layout-constrained wp-container-core-group-is-layout-6513bb61 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--medium)\"><h2 class=\"wp-block-post-title has-base-font-size\"><a href=\"https:\/\/www.holden-marketing.com\/en\/hello-world\/\" target=\"_self\" >The relevance of EEAT in AI search<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Wer im Netz sichtbar sein will, kommt an qualitativ hochwertigen und vertrauensw\u00fcrdigen Inhalten nicht vorbei \u2013 das gilt besonders f\u00fcr sensible YMYL-Themen (\u201eYour Money, Your Life\u201c) wie Gesundheit, Finanzen oder Recht. Dieser Artikel zeigt, wie sich das von Google entwickelte&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e2d061cb wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0\"><a style=\"font-style:normal;font-weight:500; border-radius:4px; padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--medium);margin-bottom:0;\" class=\"wp-block-read-more has-background has-base-background-color has-small-font-size\" href=\"https:\/\/www.holden-marketing.com\/en\/hello-world\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Wie sich E-E-A-T erfolgreich auf Webseiten umsetzen l\u00e4sst<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-primary-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-cover is-style-no-background wp-duotone-foreground-background\" style=\"margin-top:0;margin-bottom:0;min-height:614px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/www.holden-marketing.com\/wp-content\/themes\/greyd-wp\/assets\/images\/dark-transparent-background-pattern.webp\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-70 has-background-dim wp-block-cover__gradient-background has-background-gradient has-primary-to-foreground-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-foreground-background\"><img decoding=\"async\" src=\"https:\/\/www.holden-marketing.com\/wp-content\/themes\/greyd-wp\/assets\/images\/greyd-logo-white.svg\" alt=\"\" style=\"width:96px\"\/><\/figure>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-plain is-layout-flow wp-block-quote-is-layout-flow is-style-plain--1\">\n<p class=\"has-text-align-center\">\u201eLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.\u201c<\/p>\n<cite>Max Mustermann &#8211; Gesch\u00e4ftsf\u00fchrer<\/cite><\/blockquote>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/pages\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":1,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":64,"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/pages\/63\/revisions\/64"}],"wp:attachment":[{"href":"https:\/\/www.holden-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}